Tag Archives: lettuce

Monsanto moves into branding vegetables

Look out all you Non-GMO eaters! Monsanto has taken over your vegetable and produce sections. No longer content with controlling the majority of the big crop productions (canola, corn, soy, cotton) Monsanto is unleashing more DNA altered ‘vegetables’ into mainstream markets, without any labels or warning. other than their brand names (so keep all your original seeds, because they will be worth more than diamonds one day).

Monsanto rolls out branded onions
ST. LOUIS POST-DISPATCH
02/05/2010

CREVE COEUR — For anyone who loves sweet onions, their disappearance from grocery store shelves in the fall is a sad occasion.

But recently, a new sweet onion — one grown domestically in the off-season — has hit the St. Louis market. Distinguished by a little green label bearing the name EverMild, the onions offer new hope for shoppers with a year-round appetite for the mellower tastes of summer.

The EverMild onion, appearing locally in Schnucks stores, represents Monsanto Co.’s first U.S.-focused foray into the branded vegetable market. Researchers with the Creve Coeur-based company, better known for its weed killer and genetically modified row crops, have been working on the onion for a decade, and will launch the product formally on Monday.

“This is the first time we’ve worked to develop a brand,” said Danielle Stuart, a spokesman for Monsanto’s vegetable seed business.

“All of our vegetables are sold in the supermarket, but this is one of the first we’ve trademarked with a name.”
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