Monsanto Signs Multi-Year Sponsorship of Canadian Curling Association

According to this press release from the Canadian Curling Association,
their corporate sponsor “Monsanto remains focused on enabling both
small-holder and large-scale farmers to produce more from their land
while conserving more of our world’s natural resources such as water
and energy.”

If anyone would like to correct the Canadian Curling
Association, you can write  to Greg Stremlaw, Chief Executive Officer,
Canadian Curling Association 613-834-2076, ext 117
gstremlaw@curling.ca 1660 Vimont Court Cumberland, Ontario K4A 4J4

(Please, please email this man – April)

Monsanto Canada Signs New Multi-Year Presenting Sponsorship
http://www.seasonofchampions.ca/2010worlds/news497.asp

OTTAWA, June 16, 2009…The Canadian Curling Association (CCA) today
announced that Monsanto Canada has extended its involvement as the
presenting sponsor of several premier curling championships in Canada
through 2013.

This new multi-year agreement makes Monsanto the presenting sponsor of
the 2010 Ford world women’s curling championship, March 20-28 in Swift
Current, Saskatchewan, the 2011, 2012 and 2013 Tim Hortons Brier
(Canadian men’s curling championship) and the next three Continental
Cups (the Ryder Cup-like competition featuring Team North America
versus Team World) during those seasons, at sites and dates to be
announced.

“The Canadian Curling Association is fortunate to have such incredible
corporate partners,” said Greg Stremlaw, Chief Executive Officer of
the CCA. “Monsanto has made investments within our sport for a number
of years now, but this type of commitment has entrenched their brand
within curling well into the future.

“This is another sign of the passion our corporate partners are
showing for our championships in the post-2010 era and the significant
value they feel they receive. On behalf of our entire organization, I
would like to sincerely thank Monsanto for their commitment to the
CCA, and in particular, our Season of Champions properties.”

Currently, Monsanto is the presenting sponsor for the 2009 Tim Hortons
Canadian Curling Trials (Roar of the Rings), December 6-13 in
Edmonton, the pre-Trials event (Road to the Roar), November 10-14 in
Prince George and the 2010 Tim Hortons Brier, March 6-14 in Halifax.
The company has been the presenting sponsor of the Brier since 2006.

“We look forward to enhancing our relationship with curling fans
across the country as the presenting sponsor of these championships
through 2013,” said Trish Jordan, Public Affairs Director, Monsanto
Canada.

“Curling is a grassroots game that lends itself to community
involvement and it is embraced by our farm customers as both
participants and spectators. As a company 100 per cent focused on
agriculture, it makes sense for us to find a way to support this
passion among our employee and customer base.”

As the presenting sponsor, the Monsanto brand is incorporated into the
event logo, in addition to in-ice signage, rinkboards, scoreboards and
hack signs. There are also numerous hosting opportunities for its
customers and employees during each of the events.

Monsanto Canada, which first became involved in curling as a diamond
sponsor of the 2001 Canadian Curling Trials in Regina, is based in
Winnipeg, Manitoba. Its 300 Canadian employees are part of the larger,
global Monsanto family headquartered in St. Louis, Missouri, with over
20,000 employees worldwide.

Monsanto Company is an agricultural company and a leading global
provider of technology-based solutions and agricultural products that
improve farm productivity and food quality. It offers Canadian farmers
a full line of canola, corn and soybean seed which is marketed under
the DEKALB brand name and works with industry partners to broadly
license its biotechnology traits including Genuity Roundup Ready
technology for canola, corn and soybeans and YieldGard insect
protection for corn. Monsanto also markets a range of crop protection
products including Roundup brand herbicides that have been
instrumental in helping farmers reduce tillage and adopt more
sustainable farming practices.

Monsanto remains focused on enabling both small-holder and large-scale
farmers to produce more from their land while conserving more of our
world’s natural resources such as water and energy. You can learn more
about Monsanto’s business and commitments at www.monsanto.com.

For further information:

Greg Stremlaw
Chief Executive Officer
Canadian Curling Association

613-834-2076, ext 117
gstremlaw@curling.ca  (please feel free to email him)

Trish Jordan
Public Affairs Director
Monsanto Canada Inc.

204-985-1005
trish.l.jordan@monsanto.com

Dekalb is a registered trademark of Dekalb Genetics Corporation,
Monsanto Canada Inc. licensee. Genuity Roundup, Roundup Ready and
YieldGard are trademarks of Monsanto Technology LLC, Monsanto Canada
Inc. licensee. 2009 Monsanto Canada Inc.

Lucy Sharratt, Coordinator
Canadian Biotechnology Action Network (CBAN)

Collaborative Campaigning for Food Sovereignty and Environmental Justice
431 Gilmour Street, Second Floor
Ottawa, Ontario, Canada, K2P 0R5
Phone: 613 241 2267 ext.6
Fax: 613 241 2506
coordinator@cban.ca
www.cban.ca

Join the Global Rejection of GE Wheat! www.cban.ca/GEwheat

Donate today to support the campaign  www.cban.ca/donate

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